The logo merges the two aspects of the business name. The Warlock represents the fantasy/sci-fi entertainment focus of the business, and the chicken signifies the festive and simple tavern food they serve.
The resulting mascot is a jolly, and iconic character. His two-dimensional look and color scheme is a modern take on a familiar and nostalgic style.
Due to its simplicity, the logo is readable and recognizable from a distance. This clarity makes it ideal for merchandise, menus, and signage.
Inspired by vintage menus, the menu features custom graphics in line with the restaurant’s vibe. The overall goal of the menu design was readability without sacrificing personality.
The hand-drawn t-shirt design features a render of the Warlock Mascot rolling game die and holding a beverage, allowing customers to wear a fun, eye-catching design to help advertise the restaurant.
